Photography
Lifestyle and human-centric. Natural, diverse, emotionally resonant.
Heads up: photography library hasn't been sourced yet. Direction below is accurate; sample imagery will land alongside Nicholas's asset bundle.
We prefer lifestyle and human-centric imagery to help our customers see themselves in the information we present. Images should be natural, diverse, and emotionally resonant, featuring real people in authentic contexts. Adding subtle drop shadows gives imagery dimension and allows it to 'pop off' the page.
✓ Do
- Choose imagery that feels natural and authentic — real people, real moments.
- Show diverse subjects in real-world contexts that resonate with our audiences (CACs, prosecutors, law enforcement).
- Prefer simple or no backgrounds so the subject doesn't get lost.
- Add subtle drop shadows when imagery floats on a brand-color surface — adds depth without weight.
✗ Don't
- Don't use overly staged or corporate stock photography — it reads as generic and undermines Trusted voice.
- Don't choose imagery with distracting backgrounds.
- Don't use imagery that depicts the people we serve in vulnerable or identifiable ways. Imagery should respect the gravity of the work.
- Don't apply heavy filters, color treatments, or stylization that pulls images away from natural.
Subjects
- Forensic interviewers and advocates working with children in safe, non-clinical settings
- Law enforcement professionals in collaborative moments — community-focused, not action-genre
- Prosecutors and case teams in offices, on devices, working through evidence
- Diverse age, race, and role representation across all imagery