Applications

Surface notes, button rules, hexagon pattern, acquired-product treatments.

Surfaces

Marketing site

Primary brand surface. Hero leans on the 'Evidence that holds up.' tagline plus the from-intake-to-outcome scope statement. Speaks to all three audiences immediately. Hexagon pattern at 50% opacity acceptable as background; never behind logos.

Product UI

Modern voice — clean layout, generous white space. Icon style is simple line-based (Untitled UI). Buttons use the 4px corner radius (never pill). Primary buttons use solid Blue or the True Blue → Blue gradient. Secondary buttons are border-only, no fill.

Sales decks

Lead with the audience-specific personality variant (Prosecution / Child Advocacy / Law Enforcement) when the deck targets one. General-audience decks stay on the four core attributes (Human / Trusted / Direct / Modern). Use Pantone-matched primary blues for production printing.

Support / onboarding

'Support from people who've done the work.' Lean Human + Trusted. No generic-SaaS-help-desk language.

Button shape

Use rounded rectangles with a 4px corner radius for primary and secondary buttons.

Do not: Do not use fully-rounded pill shapes.

Button fill

Primary: Filled solid (Blue) or filled with a diagonal gradient (True Blue → Blue), as long as contrast against the label is high.

Secondary: Border-only with no fill. Border in Blue or Navy depending on the surface.

Hexagon pattern

Subtle decorative hexagon patterns can be used to add depth to backgrounds. Use Blue shapes at 50% opacity to create dynamic patterns. Do not place patterns over or behind logos.

Pattern preview (placeholder until Nicholas's SVG lands)

Acquired products

CAC Manager

Transitioning Phase 1 → Phase 2

Phase 1

Original CAC Manager wordmark retained, paired with a 'By Guardify' lockup beneath it (endorsed product treatment).

Phase 2

CAC Manager continues, paired with a Guardify-styled branded icon and the Guardify wordmark / 'By Guardify' tag (branded icon endorsement).

NCAtrak

Transitioning Phase 1 → Phase 2

Phase 1

Original NCAtrak wordmark retained (the colorful folder mark + 'NCAtrak'), paired with a 'By Guardify' lockup beneath it.

Phase 2

NCAtrak continues, paired with a Guardify-styled branded icon and the 'By Guardify' tag.